Today, supply chain management excellence requires omni-channel fulfillment.

Many businesses struggle to keep their operations in step with evolving e-commerce trends and increasing e-commerce customer demands. As a result, their margins from direct-to-consumer channels risk falling short of expectations. Fulfillment often lies at the heart of problems like these.

Today’s online consumers have helped to redefine the fulfillment landscape, as a dozen or more channel variations have emerged in recent years. As this evolution continues, it is vitally important to carefully plan and manage your company’s omni-channel logistics program.

Benefits of Omni-Channel Fulfillment

When properly enabled and seamlessly executed, an omni-channel fulfillment strategy can deliver significant benefits to your company and your customers such as:

• Delivering on the customer promise – “right product, right place, right time”
• Enabling customer satisfaction improvements
• Improving revenue performance
• Avoiding and repurposing capital investment
• Enhancing inventory productivity by leveraging inventory across all channels
• Reducing stock-outs and backorders
• Saving on transportation costs
• Increasing store productivity through in-store pickup and ship-from-store